For me, it all started with a free copy of Dog's Life, a free 4-color magazine subscription from Beneful.
On the back of my first issue of Dog's Life was a $2.00 coupon good on any size bag of Beneful dog food.
I used that coupon at my local Target. And my dog has been hooked on Beneful ever since.
My Dog Enjoys Mealtimes More
To be honest, I still use Nutro dog food as the base for my dog's meals.I merely mix the Beneful in with the Nutro and pour it into my dog's food bowl.
I use a standard Tupperware or Rubbermaid cereal box-type container and I premix the Nutro with the Beneful in there -- at a ratio of 3 to 1 (...just eyeballing it -- more Nutro than Beneful).
Shake it all up in the plastic container, and there you have it... the perfect meal for my dog that stores in a handy container and lasts several weeks.
The way I look at it, Beneful is a great complement to my dog's diet. He absolutely loves it.
It's just that I have a long history with Nutro products. For years, I've seen my dogs thrive on Nutro, so I'm not really inclined to switch my dog's food at this time.
Another Way I Incorporate Beneful Into My Dog's Diet
I use Kong toys whenever we leave the dog home alone. I usually fill them with BilJac and peanut butter -- often with an added "treat" thrown in for good measure.Lately, that "treat" has been several pellets of the Beneful dog food. I keep a small plastic container of Beneful pellets near the peanut butter jar and Kongs in our kitchen. As soon as I crack the lid on the Beneful, my dog comes running!
I think one of the reasons he likes it is because it's a semi-moist dry dog food. Technically, they say it's "a dry dog food with moist chewy chunks".
One of the reasons I like it best is because it comes in a unique zip-lock bag. It's quite convenient.
What I Didn't Know About Beneful...
When I was in the store and checking out the different flavors of Beneful dog food, I simply chose the one that had chicken & rice in it. Why? Because my dogs have always thrived on lamb, chicken, and rice products.Had I looked at the label more closely, I would have seen that the flavors actually corresponded to some very specific "benefits".
For instance, the chicken & rice (green bag) that I bought is the "healthy weight" formulation which is a lower calorie dog food. My dog doesn't necessarily need a weight management type of food, but since he's mostly eating Nutro, a little of this each day won't hurt him. Like I said... Beneful is the perfect complement in our household!
The others Beneful forumations are:
Original -- a perfect balance of healthful ingredients
Healthy Radiance -- a salmon base for good muscle tone and a healthy coat
Healthy Harvest -- featuring soy for active muscles and other healthy ingredients
Healthy Growth For Puppies -- a chicken base with all the right nutrients for puppies

So... if you would like to see what Beneful food is all about, and maybe get a $2.00 off coupon of your own (...though I'm sure that "special" might end eventually), I recommend signing up for Beneful's FREE magazine called Dog's Life.
It's a great magazine, by the way! My issue had 16 full-color pages and lots of great ideas for fun ways to interact with your dog. I actually underlined tons of things inside, so I'd remember to try those things with my own dog.
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i just started my puupy from iams to beneful. i read alot of stuff about foods, and what is best, and he seems to love it! he loves meal time, so, so far i like beneful!
Beneful dog food is not wonderful. I don't think it's too bad that you are using it almost as a treat, but the main ingredient in it, is corn, which as you probably know is not easily digested. Keep it up with the Nutro, they ARE great.
It is wonderful.